Press Releases
GiftCards.com Begins Selling Visa Gift Cards Exclusively
Pittsburgh, PA | September 1, 2004
GiftCards.com announces today the launch of their Visa Gift Card Program. A division of Direct Response Technologies, GiftCards.com will begin to sell Visa gift cards exclusively on their new site. GiftCards.com, formerly DirectCertificates.com was a gift certificate and gift card reseller, purchasing gift cards and certificates in bulk from various merchants at a discount and reselling them at face value.
Over the past few years Jason Wolfe, President and CEO of Direct Response Technologies, has seen the ever shrinking desire for gift certificates from multiple merchants, especially for corporate clients. Deciding to offer a Visa branded gift card, which is good at millions of locations, is a far more desirable product.
Wolfe exclaimed, "Today marks a fundamental change for the GiftCards.com division. We now have a more user friendly product, the Visa Gift Card. We are excited about the possibilities that our Visa and banking partnerships have opened for us and our current and future product mix."
Changing its platform and offering a Visa gift card will allow GiftCards.com to further explore the possibilities of gift card sales. Offering customers personalized gift cards, ATM accessible cards, and re-loadable cards are only a few of the ideas Wolfe has in store for his new site. Being able to provide individuals and corporate clients a gift card that can be used all over the world as a reward, a gift, or an incentive is what GiftCards.com has in mind and wants to be the superior supplier.
About Direct Response Technologies, Inc.
Direct Response Technologies, Inc. founded in 1994, is a media and technology firm dedicated to delivering performance-based results and technology solutions to clients. Direct Response Technologies is a privately held company with offices in Pittsburgh, PA, and New York NY, owned in part by Jupiter Media (NASDAQ: JUPM). The company also operates an office in North Dakota in conjunction with the Department of Commerce of North Dakota.
CONTACT:
Public Relations
Direct Response Technologies, Inc.
412-921-6881



